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Tesla Brings $1,000 'Everyday Hero' Discount Program to Canada

By
John Doe
Published on:  
May 30, 2025
Updated on:  
November 13, 2025
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Great news for community heroes in Canada! Following the successful rollout of Tesla’s special discount for first responders, educators, and students in the United States, Tesla has now expanded this generous initiative to Canada. The Canadian Heroes Program provides eligible individuals with an additional $1,000 CAD discount on new Tesla vehicle purchases.

Who Qualifies for Tesla’s Canadian Heroes Discount?

Tesla’s Canadian Heroes Discount recognizes the essential work and service provided by:

  • First Responders: Firefighters, paramedics, EMTs, and law enforcement
  • Educators: Teachers and educational staff at K–12 and post-secondary institutions
  • Students: Post-secondary students enrolled in college or university

Verification is completed through ID.me.

Note: Canadian military members and veterans are not currently included in this specific program.

How to Claim Your Canadian Heroes Discount

Claiming your discount is simple:

  1. Verify your eligibility: Visit Tesla’s official Canadian Heroes page and complete verification with ID.me:
    https://www.tesla.com/en_ca/canadian-heroes
  2. Receive your discount: Once verified, the $1,000 CAD discount is automatically applied to your Tesla vehicle purchase.

Combine the Canadian Heroes Discount With Tesla’s Referral Program

The best part? You can stack both programs to maximize your savings:

  • Canadian Heroes Discount: $1,000 CAD off
  • Tesla Referral Program:
    • New buyers receive a 3-month Full Self-Driving (Supervised) trial
    • Referring owners earn $325 CAD in Tesla Credits
    • Credits can be used for Supercharging, software upgrades, accessories, service, or even toward a future Tesla purchase
    • Check current referral benefits

Together, these perks create one of the highest-value combinations available to Canadian Tesla buyers.

Inspired by Tesla’s Popular U.S. Program

Tesla originally launched the Heroes Discount in the U.S. for educators, first responders, and students. Due to strong adoption and positive community feedback, Tesla expanded the program to Canada.

Read more about the U.S. version here.

Eligible Tesla Models

The Canadian Heroes Discount applies to all Tesla vehicles currently available for purchase in Canada.
Always check Tesla’s official site for updates or changes to eligibility.

Act Now to Secure Your Savings

With the Canadian Heroes Discount, eligible buyers can enjoy meaningful savings while experiencing Tesla’s innovative electric vehicles. Combined with a referral link, the value only increases.

Ready to maximize your benefits? Start with your Canadian referral link:

Stay updated on exclusive Tesla promotions by checking ReferATesla.ca regularly.

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